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Associate Directors


SIHC consists of a growing number of highly professional senior hotel, tourism or health care experts of international background. For each mandate, we provide you with the best-qualified consultants that suit the project brief in terms of expert knowledge as well as required local market know-how.

Kevin Phun - Associate Director Sustainability


Kevin graduated from a Swiss Hotel & Tourism Management University and has subsequently attained a MSc in Responsible Tourism from the Leeds Beckett University. He has become an expert in environmentally responsible and sustainable management in both, the hotel and tourism industry. Kevin has a proven background as charismatic teacher, lecturer and specialist consultant and his profound knowledge is indispensable on any project where sustainability is part of the agenda. And where isn't it, nowadays?


Groups: Regent Hotel, Kaplan Singapore, PSB Academy, International Centre for Responsible Tourism SE Asia

Type of Establishments: Hotels, Private Education Institutes

Fields: Front Desk, Trainer, Lecturer

Expertise: Sustainable tourism consulting; sustainability certification for hotels, resorts and travel agents and tour operators. Training for tourism and hospitality providers/companies

Countries: Singapore, Indonesia

Credo: “Responsible tourism, let's make it happen!"

Kevin Phun
Michal Pitron - Associate Director Eastern Europe & Russia

Michal has over 20 years experience in hotel managenent, consultancy and training in Central and Eastern Europe. A graduate of the University of Hospitality Management in Prague, he worked across all levels of the hotel industry from front-line positions through to senior management.



Groups: IHG, Mövenpick Hotels & Resorts, Scandic

Type of Establishments: City Hotels, Boutique Hotels, Resorts, Leisure Hotels, Residences, Restaurant projects

Fields: General management, F&B, Pre & Post Openings, Re-branding, Development

Expertise: Hotel & gastro management, Asset Management, Innovation and Execution, Identification and Management of Acquisition & Development Processes, Market Entry Strategy, HR Management

Countries: Austria, Czechia, Poland, Slovakia, Russia

Credo: “You'll never change anything fighting the current reality. To change something, create a new model that surpasses the old one.”

Michal Pitron
Michal Pitron
Simon Wu
Simon Wu - Associate Director South China


With over 25 years of industry experience in his native China Simon brings along a huge professional network across several of the world's most famous hotel chains, but also in membership club and marina management.



Groups: Shangri-La, IHG, Starwood, Vanke

Type of Establishments: Familiar with City hotels, Resort, International Conference Centers, high end Membership Club, Yachting & Marina Management

Fields: General Management, F&B Operations; F&B Marketing; Pre-opening; Membership Club Management

Expertise: Chinese Operation; Region/Culture Specialist within China; Promotions, Club Membership and Marina Management

Countries: PRC

Credo: “All cat love fish, but fear to wet their paws”

Stefan Thumiger
Stefan Thumiger - Associate Director Middle East & Australia


30 years hotel management experience in Europe, Australia, Middle East and Asia, 19 years in senior roles. Adept in multi-cultural working environments, deep awareness of cultural diversity. Proficiency in complex operations, project planning and execution, sales & marketing and branding. Strong business acumen across all aspects of the tourism industry.



Groups: Sole Melia, Starwood, Hilton and Banyan Tree Hotels & Resorts

Type of Establishments: City and resort hotels, exclusive private social club, golf course, leisure activities with exposure to property and membership sales

Fields: General hotel management experience with a solid F&B background, pre-opening and project management, positioning and operating diverse businesses

Expertise: Rooms Division, Food and Beverage, Sales & Marketing, Project Management, Recreational Activities, Social Club and Golf Course

Countries: Switzerland, Australia, Vanuatu, Egypt, Turkey, UAE, Thailand, Korea, China, Indonesia, Singapore

Credo: “Everything is possible"


J.E. Williams

John E. Williams - Associate Director USA/Canada


With a wealth of experience in the USA, Canada and a couple of years in the Caribbean, John was an area Sales & Marketing specialist for both inbound and outbound of the American continent before joining SIHC.



Groups: Four Seasons, Marriott

Type of Establishments: City Hotels, Beach Resorts, Airport Hotel, Vacation Clubs

Fields: Sales & Marketing, General Management

Expertise: Hotel Development, Pre-opening, Re-Positioning, De-branding, Change Management, Quality Assurance, Profit Optimization, Guest & Team Member Satisfaction, Human Resources Management

Countries: USA, Canada, Puerto Rico

Credo: “Target beyond customer expectation”

John E. Williams
Hiroshi Matsumoto - Associate Director Japan
Han Chang - Associate Director Taiwan
Sue Nguyen - Associate Director Vietnam
Moh. Ali Hassan Associate Director KSA/UAE
Ibrahim Moussa - Associate Director RSA/Westafrica


Han Chang
Sue Nguyen
Moh. Ali
Ibrahim Moussa
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