Associate Directors
SIHC consists of a growing number of highly professional senior hotel, tourism or health care experts of international background. For each mandate, we provide you with the best-qualified consultants that suit the project brief in terms of expert knowledge as well as required local market know-how.
Michal Pitron - Associate Director Central & Eastern Europe
Michal has over 20 years experience in hotel managenent, consultancy and training in Central and Eastern Europe. A graduate of the University of Hospitality Management in Prague, he worked across all levels of the hotel industry from front-line positions through to senior management.
Experiences:
Groups: IHG, Mövenpick Hotels & Resorts, Scandic
Type of Establishments: City Hotels, Boutique Hotels, Resorts, Leisure Hotels, Residences, Restaurant projects
Fields: General management, F&B, Pre & Post Openings, Re-branding, Development
Expertise: Hotel & gastro management, Asset Management, Innovation and Execution, Identification and Management of Acquisition & Development Processes, Market Entry Strategy, HR Management
Countries: Austria, Czechia, Poland, Slovakia, Bulgaria, Romania, Albania, Hungary
Credo: “You'll never change anything fighting the current reality. To change something, create a new model that surpasses the old one.”
Huba Hárskuti - Associate Director Hungary & Switzerland
Huba has the most solid hospitality education and a wealth of credentials including a MBA at a Central European University, a
Bachelor of Science (BSc) in Hotel & Tourism Management from New York University as well as many years of field experiences in truly luxurious hotels. Moreover he is the President of AICR Switzerland Swiss German Subsection (2026–2028)
Experiences:
Groups: Aman, Four Seasons, The Cambrian Adelboden, Baur au Lac, UNHCR, UEFA, Corinthia Hotels, Kempinski, Le Meridien, The Peninsula, BOTANIQ Castle of Tura
Type of Establishments: Luxury Hotels, Boutique Hotels, Lifestyle Hotels, Mountain Resorts, Wellness Resorts, City Hotels, Business Hotels, Conference & Event Hotels, Private Members Clubs, Luxury Residences
Fields: Front Office, Guest Experience, Client Relationship Management, Luxury Hospitality, Concierge Services, Rooms Division, Revenue Optimization, Reservations, Team Leadership, Pre-Opening, Quality Management, Events Banqueting, VIP Services
Expertise: Luxury hospitality operations, guest experience, UHNW client relations, CRM, operational leadership, service excellence, stakeholder management, process optimization, team development, luxury brand standards
Countries: USA, Hungary, Switzerland
Credo: “Creating exceptional hospitality through genuine human connections, operational excellence, and lasting guest experiences that drive sustainable business success"
Simon Wu - Associate Director South China
With over 25 years of industry experience in his native China Simon brings along a huge professional network across several of the world's most famous hotel chains, but also in membership club and marina management.
Experiences:
Groups: Shangri-La, IHG, Starwood, Vanke
Type of Establishments: Familiar with City hotels, Resort, International Conference Centers, high end Membership Club, Yachting & Marina Management
Fields: General Management, F&B Operations; F&B Marketing; Pre-opening; Membership Club Management
Expertise: Chinese Operation; Region/Culture Specialist within China; Promotions, Club Membership and Marina Management
Countries: PRC
Credo: “All cat love fish, but fear to wet their paws”
Stefan Thumiger - Associate Director Middle East & Australia
30 years hotel management experience in Europe, Australia, Middle East and Asia, 19 years in senior roles. Adept in multi-cultural working environments, deep awareness of cultural diversity. Proficiency in complex operations, project planning and execution, sales & marketing and branding. Strong business acumen across all aspects of the tourism industry.
Experiences:
Groups: Sole Melia, Starwood, Hilton and Banyan Tree Hotels & Resorts
Type of Establishments: City and resort hotels, exclusive private social club, golf course, leisure activities with exposure to property and membership sales
Fields: General hotel management experience with a solid F&B background, pre-opening and project management, positioning and operating diverse businesses
Expertise: Rooms Division, Food and Beverage, Sales & Marketing, Project Management, Recreational Activities, Social Club and Golf Course
Countries: Switzerland, Australia, Vanuatu, Egypt, Turkey, UAE, Thailand, Korea, China, Indonesia, Singapore
Credo: “Everything is possible"
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J.E. Williams
John E. Williams - Associate Director USA/Canada
With a wealth of experience in the USA, Canada and a couple of years in the Caribbean, John was an area Sales & Marketing specialist for both inbound and outbound of the American continent before joining SIHC.
Experiences:
Groups: Four Seasons, Marriott
Type of Establishments: City Hotels, Beach Resorts, Airport Hotel, Vacation Clubs
Fields: Sales & Marketing, General Management
Expertise: Hotel Development, Pre-opening, Re-Positioning, De-branding, Change Management, Quality Assurance, Profit Optimization, Guest & Team Member Satisfaction, Human Resources Management
Countries: USA, Canada, Puerto Rico
Credo: “Target beyond customer expectation”
Hiroshi Matsumoto - Associate Director Japan
Han Chang - Associate Director Taiwan
Sue Nguyen - Associate Director Vietnam
Moh. Ali Hassan Associate Director KSA/UAE
Ibrahim Moussa - Associate Director RSA/Westafrica