Associates & Associate Managers

Iulian Sava Revenue Expert
Iulian Sava - Associate Manager Romania & Eastern Europe


Iulian is a 15+ years strategist in revenue management, business analysis and development, a true expert in his field. With a passion for improving the commercial strategy and the performance of the properties, Iulian managed to achieve constantly a remarkable revenue growth while increasing the market share of all the companies he worked for.



Hotels: Marriott Hotel International, Radisson Hotel Group

Type of Establishments: Luxury Business & Leisure Hotels, Downtown Business Hotels, MICE Hotels

Fields: Revenue Management

Expertise: Demand Planning and Pricing Strategy, Budgeting & Forecasting, Strategic Planning & Implementation, Revenue Analysis & Optimization, Profit Optimization, Process Improvement and Data Analyses

Countries: Romania, Slovakia, Georgia

Credo: “Every problem is an opportunity in disguise”

Helge Lütters
Helge Lütters - Associate Germany


Helge has over 30 years of international hospitalty industry experience with his core competences in pre-opening, renovation, and hotel construction. He is a specialist in F&B, MICE and hotel operations, a true fighter and a man of style and high quality standards.



Hotels: Dolce by Wyndham Hotel, Radisson BLU, Grand Hotel Esplanade Berlin, Mandarin Oriental

Type of Establishments: Business Hotels, Conference Centers, Airport Hotel, Wellness Hotel

Fields: F&B, Operations, MICE, Sales, Pre-Opening, Finance (Budgeting)

Expertise: F&B and Room Operations, MICE Sales, Pre-Opening, Construction, Renovations

Countries: Germany, Switzerland, USA, Indonesia, Australia

Credo: "If you want to go fast, go allone. If you want to go far, go togeher"

Cosmin Popescu
Cosmin Popescu - Associate Mgr. Romandy & Southeast Europe


Holder of a Higher Diploma in Hospitality Managnement with vast experience in the Front Office / Reservations / Sales & Marketing, highly qualified in hotel management, change management and the implementation of new structures and procedures in multi-cultural environments. Fluent in six languages, Cosmin enriched his experiences with a perfect mastery of intra-company communication tools.



Hotels: Elysium Hotel Paphos, Cyprus, Almyra Hotel-A Member of Design Hotels, Paphos Cyprus

Type of Establishments: Resorts

Fields: Rooms Division, Sales, Marketing, Pre-Opening, Business Development

Expertise: Front Office, MICE Reservations and Sales, Groups, Demand planning, Budget management, Organization of major events, seminars and workshops, Change management, Creation of communication media (marketing), R&F recruitment

Countries: Cyprus, Romania, Switzerland

Credo: "The customer’s perception is your reality"

Roland Rhyner - Associate Manager Switzerland


Broad experience in international Hotel Management both operational and commercial; 5-star opening experience on General Manager level, Director of Business Development, Sales, Marketing, Revenue Management, Strategic Planning, Forecasting, Accounts Receivable, Financial awareness, Change Management and Team Leadership



Groups: Hilton Hotels & Resorts, Worldhotels, Fleming's Hotels, The Dolder Grand & The Gstaad Palace, Switzerland

Type of Establishments: City Hotels, Congress Hotels, Luxury Resorts, Boutique Hotels

Fields: Business Development, Operations, General Management, Pre-Opening & Opening

Expertise: Pre-opening, Re-Positioning, Turnaround Management, Change Management, Quality Assurance, Profit Optimization, Guest & Team Member Satisfaction, Human Resources Management

Countries: Switzerland, Germany, The Netherlands on property level, EMEA on headquarter level

Credo: "Walk the extra mile"

Michael Bamberg - Associate Manager GCR, Myanmar, Cambodia


Michael is a true and committed hospitality professional having worked 44 years at Hilton Worldwide, out of which 29 years as hotel general manager. His assignments stretched from the Middle East to Asia Pacific and focused many years on developing cities in China.



Groups: Hilton Worldwide

Type of Establishments: City Business Hotels, a Seaside Resort and al large MICE Hotel in Foshan City (Guangdong, China)

Fields: General management, Hotel operations, F&B operations, Marketing, Pre & Post Openings, Re-branding hotels

Expertise: General management, Hotel operations, F&B operations, Marketing, Pre & Post Openings, Re-branding hotels, Quality Assurance, Profit Optimization, Guest & Team Member Satisfaction

Countries: Thailand, China, Hong Kong, Taiwan, Japan, Singapore, Indonesia, Sri Lanka, India, Bahrain and Oman

Credo: “Integrity in honoring commitments"




Chan Li

Chan Li - Associate Manager Singapore / Malaysia


American born Chan Li has grown up in Singapore and came up through the ranks of Food & Beverage with Raffles before joining W in an executive position. She has also great experience in Restaurant concepts and design.



Groups: Raffles, Starwood

Type of Establishments: City Business Hotels, Resorts, 

Fields: F&B, Operations, General Management

Expertise: Pre-opening, Change Management, Restaurant Development, Quality Assurance, Profit Optimization, Human Resources Management

Countries: Singapore, Malaysia, Philippines, Macau

Credo: “success is only found outside your comfort zone"