

The Great Reset in Hospitality
Our industry has learned to recover from many crises in the past. Whoever is in the business for more than a decade has proven to be resilient and for sure has done many things right to survive until 2020. We have learnt how to cut costs and protect our bottom line in times when guests are not coming to our hotels as usual. We have managed to achieve our budgets in spite of market downturns, rising competition and pressure on the quality scores. So why should the COVID crisis